Let’s assume you’ve known the basics of SEO upon reading this.
Yes, SEO starts with keywords.
Keywords here refer to the specific words that are typed in a search engine (e.g. Google, Yahoo) by internet users who want to search for something. Thus, whether it is finding information regarding certain topics, how to solve problems, or even finding for a product/service, users would need to key in words which are most significant to what they would like to find. With that, by using certain internet tools, you can easily see what kinds of keywords and the exact keywords used as well as the number of times the keyword was used by internet users.
Without keywords, you wouldn’t know how and where to meet more users.
Proper keyword research is required – You’ll need to know the search volume & user search intent
Before looking into the keywords types in the search engines by internet users, you need to really do some research in order to find your niche. Here, niche refers to how you would package what you have to offer as a brand. Once you have a clear idea what kind of website you want to run, you could look at how popular such a field is by seeing how many searches are made in that field.
If the number of searches is too low, you may want to widen your scope a bit.
On the other hand, if the number of searches is quite high, you could zoom in and have a more specific field rather than being too general. By constantly measuring how popular the field you are in is, you can effectively find a niche and really own it.
There are many SEO agencies in Malaysia which help companies grow their brand by helping the companies do all the research such as finding the niche and obtain the keywords. Through doing this, SEO agencies help companies’ websites rank higher in search engines and gain higher target audience reach. Thus, if you feel that going into SEO on your own would take too much time, you could always opt for the services which SEO agencies provide.
Feel free to contact us for your SEO inquiries and business needs!