SEO has always been a confusing terminology for many, especially those who are not well versed with what it does and how it works. Which is exactly what this guide aims to do –to help every beginner especially reach the end of this discussion with a better understanding of what SEO is.
Let us start with the basics first, with a description of what SEO is.
SEO stands for Search Engine Optimisation, and the best way to describe SEO would be that it is the process of getting traffic and internet search results which are considered “unpaid, natural and organic”. These search results would come from search engines.
To simply put it, if your search results are not paid for, they are considered organic.
Major search engines
Google, Yahoo and Bing are three of the world’s most prominent and major search engines, and as such, they have primary search results where payment is not involved. Web pages, videos and local listings will be displayed on their search results page, and the results which get displayed will be determined based on what these search engines consider to be the most relevant content out of everything else.
Search engines will peruse and collect information from every single page that is in the internet space, and they do this to help people like us find exactly what we are looking for. These search engines work based on an algorithm, and this algorithm is what is responsible for turning all the information that was uncovered into the useful search results that we see when we type a keyword or two into the search bar.
Search results are of the utmost importance to anyone who owns a website because it is the only way your webpage is going to be discovered by millions across the world. The higher your page rankings, the better the chances of your webpage being discovered. And that is where SEO comes into the picture.
SEO is the framework that you will use as a guide for your website, to help you determine that your webpage has every single detail you need to show up on search engines.
The recipe for success when it comes to SEO is to make sure your website is incorporating these requirements into the formula that will help it show up on search engines:
- Keywords (Queries) are Important – Search engines account for every word on the internet. Search engines narrow results by searching for specific words which have been keyed in.
- You Need a Title – Every single page on the web must have a title. Yes, this is non-negotiable because search engines will pay be paying attention. Titles are how search engines sum up a page.
- Links are Important – Links between websites are important. Linking to other pages serves to act as a recommendation, the more links your webpage gets linked back to, the better your page looks to search engines.
- It’s All About Your Reputation – You know who else cares about your page’s reputation? Search engines. When a website maintains a consistent record of fresh and engaging content on a regular basis, along with a consistent number of quality links, that page will do much better in search engine rankings.
The key to success in SEO is to understand that you can’t just rely on one factor alone to get the job done. SEO success works by combining all of these factors together and working them in unison. It’s not just a one-time job either. SEO is a series of ongoing, consistent hard work you need to put it if you always want your website to stay ahead of the game.
Now, you need to bear in mind that just like the internet’s ever-changing and evolving landscape, SEO criteria’s and formula’s too will evolve and change.
The best way to always stay on top? By ensuring that your website never falls short of great content to engage your readers.