Before the Internet became something widespread in the beginning of the second millennium, marketing was all about radio advertisements, billboards, campaigns, television commercials, and SMS marketing probably. Things changed really drastically when Google came about, along with other interactive platforms such as the social media, video sharing sites, and online gaming sites. The way people rely on the net and search engines has become a prime opportunity for businesses to look into their needs, collect data and statistics effectively, and provide them with solutions when they are at the same time, looking for it. Internet marketing is now an important chess piece of the world of digital marketing.
Internet breaks geographical barriers & connects the world to one
Internet marketing taps into the potential market that enables a business to sell themselves to the whole world. Talking about breaking national and geographic barriers, internet marketing has the power to reach whoever has access to the World Wide Web. Not just the products, but the company’s brand, its prestige, its ideologies, its founding principles, can be shared, learnt and made into inspiration for others through the net. For instance, businesses can also promote their services to the South East Asian countries through digital marketing strategies, which in a way requires less physical setups and is more cost-efficient.
It is not as easy as you thought it is
It requires a company to step up their creativity through internet marketing as audiences are no longer easily persuaded by advertisements alone. From the source of production to issues on animal testing, to how reliable the facts are that were produced by the company’s research results, the audiences need information, lots of it.
Audiences also need to be entertained, and the advertisements must not only contain great graphics and persuasive texts, it should also incorporate interactive elements or surprise factors in order to leave a good impression (and a deep one) in their hearts.
Internet marketing should no longer be just persuasive, but it has to be informative and entertaining as well – what we called ‘infotainment’.
Everyone can be the seller, and the buyer
Internet marketing has opened up so many job possibilities for everyone, so people no longer need to be stuck with traditional job options when they are reaching the working age. There is a lot of flexibility online with what people can do (there is almost nothing one cannot do) in transferring and expanding ideas. Everyone is now poking their noses into the net and see what else could be the next breakthrough in use, therefore it is promising to say Internet marketing is the way to go. Through innovation and the courage to test out new ideas, it is possible for one to adapt to the digital landscape of Malaysia and to successfully rein in what they need through internet marketing. It is creativity and relevancy that rules the internet and people’s hearts nowadays.